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Our Company

who we are DIRECTimi

DIRECTimi is a leading insurance marketing firm with headquarters in Toronto. We are a global company with operations in North America, Europe, and Asia-Pacific. Since 1996, DIRECTimi has continuously focused on serving its clients' insurance distribution needs. With 1000s of completed campaigns, we have a proven track record of success.

what we do

As insurance direct distribution specialists, we provide our services to insurance companies, banks, credit card issuers, finance companies, professional associations, and affinity groups. Our expertise in bancassurance leverages any distribution channel, to provide end-to-end solutions that capitalize on a bank's extensive customer reach to distribute insurance products, either on a stand-alone basis or bundled with other banking products. Our services focus on maximizing premium and fee income, minimizing acquisition costs and enhancing customer relationships by offering insurance products using direct response marketing techniques. Our strategies are based on an integrated approach using several direct response techniques including direct mail, inbound and outbound telemarketing, statement inserts, direct response TV, and interactive media.

our philosophy

DIRECTimi provides all services required to achieve client objectives using a range of direct marketing techniques. This translates into drawing on all available resources and networking with appropriate external resources when required. The most important service that we provide to you is advice – from strategy development to implementation, based on our years of experience. We will ensure that every campaign follows the key success factors for direct response offers of insurance.

The expertise of the Executive Team contributes to the growing success and global expansion of DIRECTimi.