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Our Capabilities

DIRECTimi has a track record of success. Our team of direct distribution experts can assist you with everything from identifying and evaluating opportunities to analyzing actual campaign results, while providing you with professional and committed service. Our end-to-end bancassurance solutions are applied across all banking products through any channel. Each distribution strategy is developed specifically for each of our partners to address their unique requirements.

Our Capabilities

Strategy & Analysis
  • Identification, evaluation and development of direct distribution opportunities.

  • Market segmentation and analysis to determine appropriate products, offers and techniques for each segment.

  • Assistance with product development and arrangement of reinsurance if required.

  • Market planning, including integration of direct response marketing activity with other direct communication programs.

  • Integration of insurance into CRM strategy.

Creative Development
  • Our innovative creative team consists of Stephen J. Pedano and Robert Allan & Associates in Philadelphia – the cradle of insurance and financial services direct marketing.

  • Stephen and Robert have received numerous awards for creative excellence and bottom-line response by the Direct Marketing, Insurance and Financial Services industries acknowledging their work in mail, collateral, print and video.

  • A combined total of nearly 50 years of direct marketing experience to the creation and implementation of successful on-target, cost-effective creative for insurance and financial services for North American and Global markets.

  • Successful telemarketing script development capabilities that ensure greater market penetration and campaign success while maintaining the high-quality, image-appropriate positioning your organization must maintain.

Campaign Management
  • Overall campaign management team manages the production of direct mail packages and telemarketing.

  • Development of organizational capabilities to fulfill responses and service resulting business.

  • Budgeting and outsourcing of all direct marketing services.

  • Development of management reporting and control systems to effectively monitor the experience from resulting blocks of business.

  • Analysis and evaluation of campaign results.

Call Centre Management
  • Comprehensive call center evaluation & selection.

  • Development of inbound and outbound Telemarketing requirements.

  • Commited set up and supervision of outbound & inbound systems.

  • Quality Assurance & Training to support efficient execution and telephone sales representative retention.

  • Strong performance management through continual monitoring, reporting, and on-site presence at the call centre.

DIRECTimi Tools
Range of proprietary tools to develop/manage campaigns to exceed expectations and deliver superior financial performance:
  • Marketing Plan & Monthly Cash Flow Projections

  • Call Centre Selection & Operations Manual

  • Campaign and List Specifications

  • Contact Management, List Enhancement, and Response Modelling Protocols

  • Call Centre & Outbound Telemarketing Reporting Templates

  • Campaign Results Analysis

  • Budget Variance Analysis

  • Attrition Reports