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- Identification, evaluation and development of direct distribution opportunities.
- Market segmentation and analysis to determine appropriate products, offers and techniques for each segment.
- Assistance with product development and arrangement of reinsurance if required.
- Market planning, including integration of direct response marketing activity with other direct communication programs.
- Integration of insurance into CRM strategy.
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- Our innovative creative team consists of Stephen J. Pedano and Robert Allan & Associates in Philadelphia – the cradle of insurance and financial services direct marketing.
- Stephen and Robert have received numerous awards for creative excellence and bottom-line response by the Direct Marketing, Insurance and Financial Services industries acknowledging their work in mail, collateral, print and video.
- A combined total of nearly 50 years of direct marketing experience to the
creation and implementation of successful on-target, cost-effective creative
for insurance and financial services for North American and Global markets.
- Successful telemarketing script development capabilities that ensure greater market penetration and campaign success while maintaining the high-quality, image-appropriate positioning your organization must maintain.
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- Overall campaign management team manages the production of direct mail packages
and telemarketing.
- Development of organizational capabilities to fulfill responses and service
resulting business.
- Budgeting and outsourcing of all direct marketing services.
- Development of management reporting and control systems to effectively monitor the experience from resulting blocks of business.
- Analysis and evaluation of campaign results.
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- Comprehensive call center evaluation & selection.
- Development of inbound and outbound Telemarketing requirements.
- Commited set up and supervision of outbound & inbound systems.
- Quality Assurance & Training to support efficient execution and telephone sales representative retention.
- Strong performance management through continual monitoring, reporting, and on-site presence at the call centre.
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Range of proprietary tools to
develop/manage campaigns to exceed expectations and
deliver superior financial performance:
- Marketing Plan & Monthly Cash Flow Projections
- Call Centre Selection & Operations Manual
- Campaign and List Specifications
- Contact Management, List Enhancement, and Response
Modelling Protocols
- Call Centre & Outbound Telemarketing Reporting
Templates
- Campaign Results Analysis
- Budget Variance Analysis
- Attrition Reports
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